- Published:15th Jul 2016
Development mules – wandering through storm and wind
Ever heard of development mules?! No, it´s not a rare species that happens when you cross a male and a female horse. Development mules are actually testbed vehicles in the automotive industry, which are equipped with prototype elements and requiring evaluation. Those mules are necessary because carmakers must assess new aspects of vehicles on the street before they actually go in production. In Germany development mules do actually have the more poetic name Erlkings, which is based on a supernatural character in an old poem by Johann Wolfgang Goethe. But that is a different story.
Where fashion meets automotive
Now you ask yourself what the heck does that all have to do with vintage style fashion? Well, we made use of this old technique and sent out development mules all over the world to test and evaluate our new products before we actually produce them.
The main difference is that in the car industry the development mules are often camouflaged to deceive competitors and thwart a curious automotive press. We on the other hand let our development mules run openly and in full style so that people can see and enjoy them.
The Alice´s Pig way
The concept is this: Once we imagined, designed and developed a new style, we create a sample with our trusted tailor. Normally, it takes three or four reiterations until we are happy with our prototype.
Then, the real fun begins; we send those samples to an international focus group that test-wears them in real life. Just like development mules in the car industry. This focus group is a group of fashion conscious girls who live adventurous lives in New York, London, Berlin and Hong Kong. They wear it on the street, in school, at work; and at parties of course! They wear them loud, proud and often.
After they wear our mules for two weeks or so they come back to us with feedback on the fit, on the sizing, the colours and how the clothes combine with the rest of the wardrobe. Most importantly: what do their friends say about our pieces? Sometimes they even get flattering (or unflattering) remarks from complete strangers on the street.
When we collate all the feedback, we actually start to refine and define Alice´s Pig styles. If we find even the tiniest flaw in the feedback we go back to the drawing board until we are absolutely convinced about construction, fit and quality. Sometimes we even have to sadly scrap the piece from our collection if we feel that it doesn´t work at all.
There you go, this is how we do it at Alice´s Pig … global testing with fabulous, quirky fashion mules because we want you guys to enjoy the best possible garments ever.
Next time you´re in New York, London or Hong Kong…keep your eyes open. As Goethe said in his Erlkonig poem, you might see one of our development mules wandering through storm and wind.
Become a fashion mule
And the best news is: You can be a development mule yourself! All you have to do is apply to us at email@example.com (please put development mule as heading) and quickly describe why you would be a good development mule. Then you have to wear that statement piece (we promise it will be a nice one) for a week or so and give us your honest feedback. Oh, and you have to be a size UK8 (sorry, but this our standard samples size). And you can keep the piece after the test phase of course. Deal?!
Want to find out more about Alice's Pig? come on a pub crawl with us...
The casual charmer - Contrast top-stitching accentuates Sophie's Sohos' asymmetric detailing. Button-through with a twist, Sophie's Soho dress looks great with trainers or heels. This versatile dress is perfect for every occasion.
The tiny dancerWith a draped neck and loose shape cinched in by a top-stitched waist-belt this dress will flatter all body shapes. Sasha's Statement comes fully lined and with comfy side pockets.
The 1970's Boho - Giving a nod to the 1970's, this red midi dress comes in floral-printed chiffons, detailled panelling on the bodice and flat piping. Madelaines Marvel dress has a flattering midi-length and self-fabric waist tie means you can cinch in the waist for some extra definition.
The elegant geisha - Figure skimming Benika's Bonsai dress cuts a flattering silhouette in a true Japanese fashion. Intricate panelling and a top stitched self-fabric tie belt gives this easy day-dress a beautiful and feminine look.