- Published:15th Jul 2016
Development mules – wandering through storm and wind
Ever heard of development mules?! No, it´s not a rare species that happens when you cross a male and a female horse. Development mules are actually testbed vehicles in the automotive industry, which are equipped with prototype elements and requiring evaluation. Those mules are necessary because carmakers must assess new aspects of vehicles on the street before they actually go in production. In Germany development mules do actually have the more poetic name Erlkings, which is based on a supernatural character in an old poem by Johann Wolfgang Goethe. But that is a different story.
Where fashion meets automotive
Now you ask yourself what the heck does that all have to do with vintage style fashion? Well, we made use of this old technique and sent out development mules all over the world to test and evaluate our new products before we actually produce them.
The main difference is that in the car industry the development mules are often camouflaged to deceive competitors and thwart a curious automotive press. We on the other hand let our development mules run openly and in full style so that people can see and enjoy them.
The Alice´s Pig way
The concept is this: Once we imagined, designed and developed a new style, we create a sample with our trusted tailor. Normally, it takes three or four reiterations until we are happy with our prototype.
Then, the real fun begins; we send those samples to an international focus group that test-wears them in real life. Just like development mules in the car industry. This focus group is a group of fashion conscious girls who live adventurous lives in New York, London, Berlin and Hong Kong. They wear it on the street, in school, at work; and at parties of course! They wear them loud, proud and often.
After they wear our mules for two weeks or so they come back to us with feedback on the fit, on the sizing, the colours and how the clothes combine with the rest of the wardrobe. Most importantly: what do their friends say about our pieces? Sometimes they even get flattering (or unflattering) remarks from complete strangers on the street.
When we collate all the feedback, we actually start to refine and define Alice´s Pig styles. If we find even the tiniest flaw in the feedback we go back to the drawing board until we are absolutely convinced about construction, fit and quality. Sometimes we even have to sadly scrap the piece from our collection if we feel that it doesn´t work at all.
There you go, this is how we do it at Alice´s Pig … global testing with fabulous, quirky fashion mules because we want you guys to enjoy the best possible garments ever.
Next time you´re in New York, London or Hong Kong…keep your eyes open. As Goethe said in his Erlkonig poem, you might see one of our development mules wandering through storm and wind.
Become a fashion mule
And the best news is: You can be a development mule yourself! All you have to do is apply to us at firstname.lastname@example.org (please put development mule as heading) and quickly describe why you would be a good development mule. Then you have to wear that statement piece (we promise it will be a nice one) for a week or so and give us your honest feedback. Oh, and you have to be a size UK8 (sorry, but this our standard samples size). And you can keep the piece after the test phase of course. Deal?!
Want to find out more about Alice's Pig? come on a pub crawl with us...
Elegant winter coat made of a thick wool blend. This classic bestseller from Alice's Pig and a true statement coat comes in green, blue and pink tartan. The Dallas coat features deep side pockets and its full skirt gives it a playful flow. Silky viscose lining and vintage style buttons finish off the look.
Our Alice's Pig wardrobe statement piece, the modern tartan skirt is back! Dawn's Django comes in a bright yellow and blue check. Its wrap style with a slit at the front and kilt style fastenings creates the modern update of the scottish kilt.
This draped and pleated statement dress is a true Alice's Pig classic. Willow's Wonderland comes in a woodland floral chiffon. This dress comes with a self tie waistband, waterfall sleeves and slip dress lining. Oh, and it has three layers plus a lining.
Elegant winter coat made of thick wool blend fabric. A statement coat in red and blue tartan fabric this coat features deep side pockets and a full pleated skirt which gives it a playful flow. Silky viscose contrast lining and vintage buttons add to your wardrobe for cold winter walks.