'Wonderland is everywhere,' our great aunt Alice always said, "so you'd better be dressed for it!"

She was one of those quirky aunts whose life was one of adventure and we always loved hearing stories about her travels around the world. No matter where she found herself, she always insisted on wearing the finest British clothes, which were as hardy as she was.

Everyone adored Alice's outfits and asked about them. She had the rare talent of blending contrasting elements and making them look effortlessly stylish. She would often disappear for months in her never-ending search for rare and remarkable clothes.

Years later we found great aunt Alice's many clothes trunks in the attic. The fabrics and finish were still as exquisite as the day they had been made; it was only then we realized that she made all the clothes herself.

Sadly great aunt Alice is no longer with us but we're passionate about making our clothing as extraordinary as hers. All our unique designs are specially created for you and your very own adventures in wonderland.

Amanda & Nico

London, September 2015

DESIGN

We do vintage style fashion with a modern edge. Everything we design, we design from scratch. Like people, garments have their own distinct personality; this is why we give all our styles a name. We are quintessentially British in our approach to fashion and cannot hide our South-London heritage.

FABRICS

All our fabrics are handpicked and tested by experienced textile engineers to ensure the best quality. All fabrics are sourced ethically and with utmost care. We want to create pieces that last a lifetime and beyond and can be enjoyed by generations to come.

SLOW FASHION

Fast fashion made people forget how much time and effort goes into a well-designed high quality garment. At Alice's Pig we do slow fashion. We only design a maximum of 80 styles each year to guarantee the best quality possible for our customers. Every style is a statement piece and gets the attention and care it deserves.

DEVELOPMENT MULES

All our styles are test-worn before we produce them. Fashion conscious girls who live adventurous lives around the globe test-wear all our styles loud, proud and often. If they find even the tiniest flaw in the styles, we go back to the drawing board until we are absolutely convinced about construction, fit and quality.